Planning and Reporting
Send your budget to the right channel. We distribute your ad budget across digital and traditional channels based on your goal, build the schedule and, when the campaign ends, report what worked.
From budget to report, the media plan.
Clarifying the campaign’s purpose and the audience to be reached.
The right mix across digital, television, radio, print and out-of-home.
Dividing the budget by channel and period.
A plan showing which ad runs in which channel and when.
Buying the planned spaces and managing the placements.
Reporting reach, frequency and results channel by channel.
A plan in four steps.
- 01
Brief
The goal, budget and time period are defined.
- 02
Plan
The channel mix and schedule are prepared and submitted for your approval.
- 03
Execution
Purchases are made, and the campaign goes live.
- 04
Report
At the end of the campaign, results are reported and recommendations for the next plan are offered.
- 16+Years of experience
- 400+Happy clients
- 5000+Completed projects
Frequently asked questions.
Why is media planning necessary?
A budget spent without a plan may reach the same person again and again and never reach the right people. A plan makes sure the budget reaches the right audience at the right frequency.
Do you plan digital and traditional media together?
Yes. Thinking of both in a single plan makes the channels support one another.
What does the report include?
How many people each channel reached, how much was spent and the campaign’s result against its goal.
Can planning be done with a small budget?
Yes. With a small budget, choosing the right channel matters even more; we keep the plan simple accordingly.
Let’s talk about your project.
Tell us your goal, and we’ll work out the best plan and budget together.